Learn About Rich Pins And How To Use Them

In this article we will discuss what Pinterest means by a rich pin.

Pinterest is a great tool for promoting one’s products and services. If you are not yet acquainted with it, and how it is used, it's never too late to start. We got your back. In this article, we'll be looking at "what is a Rich Pinterest pin?" Its types, application, and how you can improve it.

what is a rich pin

What is a Rich Pinterest Pin?

Rich Pinterest Pins are Pins that synchronize information automatically from your website to your Pins. They are recognized by the additional information above and below the image on closeup and also the bold title in your feed. If there are any changes to the first website, the Rich Pinterest Pin updates to reflect that change. Rich Pinterest Pins are products that anyone can use on Pinterest.

In most cases, metadata is shown on the Pin itself. This provides a richer experience and increasing engagement. All the information available in a Rich Pinterest Pin is independent of the Pin description. This ensures that important information is usually tied to the Pin.

Types of Rich Pinterest Pin

  • Product Rich Pinterest Pins: This is the most recent pricing, availability, and merchandise information right your Pin.
  • Recipe Rich Pinterest Pins: This adds a title, serving size, cook time, ratings, diet preference, and an inventory of ingredients to recipes that you simply Pin from your site.
  • Article Rich Pinterest Pins: This adds the headline or title, the outline, and therefore the author of the article or blog post from your site. 

How to Apply for Rich Pinterest Pin

Now that we've answered the question, What is a Rich Pinterest Pin?”, we will then move into its application.                                                      

Before you start using Rich Pinterest pins, you’ll need to apply for them first. This is often to ensure that your data will synchronize properly.

If an article, recipe content, or product is on your site, it is required that you add rich meta tags to those web pages.

After the addition of meta tags, validate one among your correctly marked-up content pages within the Rich Pinterest Pins Validator.

If the webpage you're applying with is correctly marked up, you'll see an approval message

After the application, your data will be processed within 24 hours.

When your site is approved, all content from web pages that have the right meta tags will appear as Rich Pins once you create a replacement Pin. Pins that link back to pages with rich meta tags in the past will now appear as Rich Pinterest Pins.

It is also required to add metadata to the content on your site. To ascertain what metadata is out there for every kind of Rich Pinterest Pin, you’ll need to inspect topics on the article, product, and recipe Pins. Generally, the most popular formats are Schema.org and Open Graph. If in any way you added metadata for different kinds of Rich Pins to your page, the sort of Pin that appears is going to be based on priority. The category of Rich Pinterest Pin data is listed below.

  • App Pins
  • Recipe Pins
  • Article Pins
  • Product pins

How to Remove Rich Pinterest Pin Data

If you’d love to do away with Rich Pinterest Pin data from a content page, simply add this tag to the header of your page before the closing body tag:

<meta name="Pinterest-rich-pin" content="false" />

The Rich Pinterest Pin meta tags that are on that page will be overridden by the tag. Each of the pages remaining on your site will be unaffected unless you add the tag to those individual pages. If you want to restore the Rich Pinterest Pins in the future, just remove this tag.


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